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MoMA's File System
Project type
Brand Guide Book
Date
Augest 2025
Location
New York City
In developing the brand guidebook for the Museum of Modern Art (MoMA), I drew inspiration from the concept of a folder—a symbol of organization and discovery. This approach mirrors MoMA's dedication to curating and presenting modern art in a structured yet explorative manner. By incorporating design elements reminiscent of a folder's structure, such as tabbed dividers and layered sections, the guidebook facilitates intuitive navigation through MoMA's visual identity system. This design not only emphasizes clarity and accessibility but also reflects the museum's mission to make art approachable and engaging for all audiences.
